Political Campaign Development

Lisa came to me looking for a website that would capture her campaign platform and personal brand. Together, we developed marketing materials that would mobilize voters.

Tactics:

Strategic Positioning — Highlighting candidate’s unique value proposition to voters

Design — Crafting a consistent message across visual and written forms

Leadership Positioning — Refining professional bio and personal story

Campaign Messaging — Developing a consistent voice, tone, and message reflecting campaign platform

Target Audience — Tapping into and connecting with voter values

Social Media Campaign

Crafting shareable social media content to boost visibility and awareness.

Voter Mobilization — Making voting easy and accessible to boost voter participation from social media audience

Outcome:

Lisa swept in all precincts against an incumbent who had held the seat for almost a decade.